Visual Explorations-3

 Brochure Cover Page Design

Pencil sketched layouts

CONCEPT-1 

The frame shows a photograph of land divided in boxes. While in between are routes and footprints of wild ass and the jeep trails. The Little Rann is a blend of the human settlement and the animal diversity so more trails could be drawn around the boxes to depict the salt pan worker community, the migratory birds etc.

 CONCEPT-2

 The cover page shows the vast stretch of land showing the jeep trails and the wild ass walking across it. It suggests that here in the LRK the species and humans live together in harmony. Moreover the trails of jeep indicate a journey into the wilderness of rann. With the Jeep ride comes the chance to explore, do photography and be a spectator to the unique Kutch.

CONCEPT-3

This frame is a 90 degree rotated shot of the previous exploration. Here there is emphasis on movement and depth. There is a mystery as no other image is present. This frame intends to first pull them towards this brochure and then challenge them to undertake a journey to the LRK. 

CONCEPT-4

Its a picture taken from the back seat of the jeep. The back window shows the beauty of the desert. I found the click very interesting and thought that a simple way to tell people about the place would be by the way one actually experience it-through the jeep ride!

CONCEPT-5

Two wild asses looking at you and far ahead you have glimpses of salt mound surrounded by parched land below and clear blue sky above. A rare and a peaceful destination in Gujarat-isn't it?

CONCEPT-6

I found two different actions of running by wild ass. So I thought of keeping a clear background with an image of the never ending land and in the foreground a sequence of alternate movements of wild ass.

CONCEPT-7

I came across an image with a barren land and just a patch of grass cover. So why not use it and do a little play with the typography. The title could come there in a well-structured way and give it some silhouette like feel.  

CONCEPT-8

A rough outline of LRK and a cluster of the birds animals and humans all huddled at one corner calling out to us to come and see them. Tourism is very much needed for the upliftment of human beings there. So on behalf of humans even the birds and animals invite the readers.

CONCEPT-9

LRK is a magical land-full of mirages, exposing us to a phenomenon one can hardly imagine. As a part of my experience while travelling there, I felt that while moving one could see the land ever changing. Things kept appearing and disappearing and reappearing. Sketching out a sequence of images where the top most shows an open eyes looking at a stretch of land. Below that the eye blinks and all is black. In the third panel the eye again opens to see a different setting and in the last one the eyes enlarge. Its surprised to see the nature's magical performance! It is basically trying to ask the viewers to expnad their vision by seeking to go for the unexplored territory of LRK.

Digital Layouts

CONCEPT-10

We had stopped at a village on the outskirts of the desert. Inspite of the land's barrenness the people were filled with happiness on seeing us. One of the villagers welcomed us in his hut and offered to us a "plate of tea." It is said that in Gujarat when tea is offered in plates it is a sign that your no longer considered a guest but a part of their community. I was very much touched and filled with gratitude for those villagers. So here's an image showing that LRK welcomes everyone with open heart and treats them as though they belong to its community.

CONCEPT-11

There is an emptiness, a feeling of nothingness. For people who wish to go for a quiet weekend, LRK could be a possible option. Sometimes too much of noise and the fast pace of life can suffocate us. It is at this juncture that people should take a break and calm themselves to get rejuvenated. A two day visit to LRK can heal those months of exhaustion as it brings you closer to nature and tranquility.

CONCEPT-12

The life of salt pan workers is a simple one. They wake up in the morning work all day and come back and sleep. No scope for entertainment, no scope for any other activity besides the basic activity of eating, drinking,washing and bathing. On the lines of simplicity I tried to explore a cover page which is very simple and minimal. The mounds of salt aligned neatly was what I could imagine. It is symbolic of the saltpan workers and the endurance they go through of every day they are living. 

CONCEPT-13

Line of horizon, lines of upsurge, lines of undulation, lines

of boredom, routes of flight all surround the LRK. I wanted to experiment with patterns and lines and this is what I tried to come up with to express the Little Rann.

CONCEPT-14

When one looks at the Little Rann, one often remarks at the rich fabric of the land. The parched pieces of land seem like puzzle pieces neatly fit together. I wanted to give a 3D feel by giving the entire LRK seem like a piece of puzzle standing out. The white silhouette of wild asses further express the identuty of Little Rann.