Visual Explorations-1

THE FORMAT
Deciding on the format was very important. So I felt a brainstorm session was needed where I could explore on the various kinds of format.

Post the brainstorming, working on actual explorations was my next step. After referring various books, I wanted to come up with a brochure which is very unique just like the LRK itself. I wanted it to give the feel of parched land where saltpan workers stay and also the wetlands where flamingos dwell for the winters. I studied the various folds and then went on to implement some ideas. 

Concept 1

In this kind, the ecology aspect would come on one side and the salt pan works and travelling information would on the other side. A panaroma shot could be used throughout the length to give the feel of the expanse and the never ending land. Possibility of page size: 2.75" x 5.5".

Pros:

1. Easy to handle.

2. Cheap Printing Costs.

3. Smooth flow of reading.

Cons

1. Redundant. Not exciting.

Concept-2

I tried going experimental. When we skew our eyes, the LRK appears to be a little triangle. Based on this I thought why not do a triangle shaped brochure. It could also depict the beaks of the birds.

Pros:

1. Interesting form.

2. Playful.

 

Cons:

1. Expensive usage of die cutting.

2. Wastage of paper.

3. Wear and tear of the pointed edge. 

4. Can cause confusion while reading.

Concept-3

The vastness of land could be expressed through the width of the brochure. Here an interesting take could be the moment you open the brochure you see contrasting features of the land. Once when it is deluged in monsoon and the other side when it is extremely hot and the crust of the earth is cracked. This contrast could be maintained all throughout in that direction. The ecosystem in LRK is very unique and this kind of brochure could possibly showcase it.

Pros:

1. Easy to handle.

2. Cheap Printing Costs.

3. Smooth flow of reading.

Cons:

1. The rectangular shape could be considered boring and too done.

Concept-4

What if you are travelling and your travel guide has a large clear map, neatly fed information and pages where you could jot down your experience or doodle! So after some thinking I came to the idea of making an A5 booklet consisting of 4 pages of information a turkish folded map and a couple of blank pages. 

Pros:

1. Mutlipurpose;

2. Element of surprise as the map pops out in the middle.

3. Handy + Informative + Fun.

Cons:

1. Pasting of the map from one side might lead to that part of paper getting wasted.